Tax refund

Where to shop in Seoul comes down to 6 areas, and each one suits a different kind of shopper. Go to Myeongdong (명동) or Garosu-gil (가로수길) for brands you already know, Seongsu (성수동) and Hongdae (홍대) for Korean labels you’ve never heard of, and Dongdaemun (동대문) or the Express Bus Terminal underground mall (고투몰) for cheap clothes by the armful. Pick by what you want to take home, because the areas barely overlap.