Seoul now

Kpop Agencies: 4 Companies Behind BTS, BLACKPINK and TWICE

Concert Show (kpop agencies)

The 4 big kpop agencies (HYBE, SM, JYP, YG) built most of the groups fans abroad know by name. SM (founded 1995) created the train-for-years idol system. YG made hip-hop swagger its brand, JYP sells bright pop and personality, and HYBE turned BTS’s success into a company that owns several labels.